They use WiFi networks and hardware that are already in the market or that you may already be using. Some WiFi marketing solutions use cloud technology which makes them easy to set up, accessible from anywhere in the world, and manageable from a single location. If you would like to increase your own sales and encourage customers to return, we’d like to refer you to Stampede. Stampede is a leading WiFi marketing platform that offers an effective and automated mobile marketing strategy that has been developed with smaller businesses in mind. To get first-hand experience on how WiFi marketing works, get in touch with us now.
This process of cleaning all incoming guest data allows you to have a proper understanding of your guests and gives you the ability to market to your first-party customer database confidently. Every store should invest in temporary WiFi service to power their cloud POS solution, music and other display devices to create that memorable experience for every guest who walks in. This data helped Rosa Mexicano determine its target audience and help shape marketing messages, campaigns, and engagement actions. Rosa Mexicano, a fine-dining Mexican restaurant with fourteen locations nationally, is one business that successfully implemented the use of Wavespot over a year and a half ago and has seen outstanding results. Through Wavespot, customers log into the restaurant’s WiFi network using Facebook, Twitter, or their email ID. In turn, Rosa Mexicano is able to gain insight into customer demographics, psychographics, likes, and interest.
On the upper right corner you can see the amount of unique customers assuming that each customer is using one device. On the upper left you can see the amount of customer profiles that were retrieved. On the bottom you can see the amount of connections and check-ins via the platform and also the number of active (live) users. Businesses know that removing friction from the customer experience is essential to happy loyal customers.
With this new innovation, businesses that utilize Wavespot are able to deliver personalized marketing collateral to gain a better understanding of customers and increase their social media presence. One feature is called social listening, which allows businesses to keep an ear out for online customer reviews or comments that provide businesses with their customer’s sentiments about their business. Unlock Beonic’s Guest WiFi & Audience Analytics to turn basic connectivity into a powerful tool for customer insights and engagement. Read more about email capture wifi system here. Our Captive Portal can collect your visitors’ data and WiFi based services measure their behavior, providing a complete view of their interactions—across both physical and digital touch points. WiFi marketing is still one of the best ways to get accurate first-party data from your customers, who share their contact information in return for access to your network.
WiFi marketing can make this dream come true using data garnered from customer WiFi. With WiFi marketing businesses can now have a better, more intimate relationship with their customers. Increase marketing visibility for promotions, specials, and loyalty programs. Add interactive advertisements so customers can make product purchases and download apps on the spot. Drive community initiatives by partnering with small businesses to offer new advertising opportunities.
Restaurants, Bars & Cafes
With the help of the Classic Hotspot platform, you would be able to position your brand and services better. Lead-generation through WiFi is quite cost-effective as there will be only fixed costs which will not be based on the number of collected leads. With the right provider, you’ll be able to access detailed analytics so that you can improve both their user experience, your marketing tactics and so much more. By choosing the wrong WiFi supplier, it’s likely that the WiFi platform isn’t bespoke and they’ll use the same approach for every business they work with.
Build Customer Profiles
For instance, you can put up a sign on your storefront that says “Free WiFi Available,” which will catch the attention of passersby and encourage them to come in and log in to the WiFi. This approach can help you to promote your WiFi service and increase the number of users who provide their contact information. For example, you can offer a 10% discount coupon for the user’s next purchase or exclusive early access to a new clothing line in exchange for their contact information. This approach increases the likelihood of users providing their details and completing the form. Providing an incentive in exchange for contact information is an effective method to motivate users to share their details. You can offer discounts, freebies, or access to exclusive content, encouraging users to complete the form.
You can present a call-to-action for them to follow you or check-in for a discount or coupon. You can confidently create highly-targeted marketing campaigns that you can measure precisely, allowing for robust and profitable marketing efforts. With a restaurant customer data platform, which gathers behavior data from multiple channels, attribution can be given very quickly because it allows you to measure actual guest behavior. WiFi marketing lets you connect with your customers when they log in to your WiFi.
It is a very important aspect of running a successful restaurant business. With a WiFi marketing platform, it becomes easy to send out marketing via email or SMS to customers based upon their behavior or demographic data points. WiFi marketing allows you to passively collect huge amounts of first-party data about your actual customers. Using this data, you can create highly targeted, profitable advertising campaigns on the world’s largest search engine.
